Julie strasser was nike s first advertising manager. We must, therefore, respond to trends and shiftsin consumer preferences by adjusting the mix of existing product offerings. The company is headquartered near beaverton, oregon, in the portland metropolitan area. He details the many risks he encountered, the crushing setbacks, the. In addition to its flagship brand, the company has several whollyowned subsidiaries, including converse inc. Shoe dog is the only business book that has ever made me cry. It is the worlds largest supplier of athletic shoes and apparel and a major. Apr 24, 2016 shoe dog is the only business book that has ever made me cry. Fresh out of business school, phil knight borrowed fifty dollars from his. Not only does it own 48% of the american athletic footwear market, but its share of the basketball footwear market is at a staggering 96%.
The company s filing status is listed as active and its file number is 08739914. As of may 31, 2016, the company focused its nike brand. Information about nikes industry, jurisdiction of incorporation and number of shares of common stock outstanding. Nike is company 1 running head nike company nike is company. Oregonbased nike nke is one of the most recognized brands across the globe. If you have just launched a new business and are looking to make a great first impression on prospective customers, then it is essential to create an powerful company profile brochure. The registered agent on file for this company is national registered agents, inc. The name is an acronym for the latin phrase anima sana in corpore sano, which translates as healthy soul in a healthy body. View pmmaf business summary and other industry information.
Nike, founded in 1964, was a company run like a fraternity where the key players ate and breathed nike. Running, nike basketball, the jordan brand, football soccer, mens training, womens training, action sports, sportswear its sportsinspired lifestyle products and golf. The company s world headquarters are situated near beaverton, oregon, in the portland metropolitan area usa. Running, nike basketball, the jordan brand, football soccer, mens training, womens training, action. Choose from over a million free vectors, clipart graphics, vector art images, design templates, and illustrations created by artists worldwide. Nike is company 1 running head nike company nike is. Special pages permanent link page information wikidata item cite this. Phil knights firstever memoir on april 26, 2016, leading a. Nike is an american multinational corporation based and headquartered in beaverton, oregon, and is the leading company in the world of sportswear. Nike company introduction the company is known for its design, development, marketing and sale of sports, lifestyle, apparel and equipment accessories and services. Nike sells products worldwide and outsources its production to more than 400 factories in more than 40 countries. Read nikes mission statement and find information about nike. Nike backpacks feature cushioned shoulder straps, plus plenty of protected pockets and. This is the comprehensive report that contains the components of marketing plan of nike inc.
The book tells a brilliant, absolutely amazing, story of the nike company blue ribbon sports, its founder phil knight, and its execom members who were also called buttfaces. Published april 26th 2016 by scribner first published april 24th 2016. Because nike is a consumer products company, the relative popularity of various sports and fitness activities and changing design trends affect the demand forourproducts. Choose from a variety of everyday and sportspecific designs, and find mens backpacks and bags built to meet the demands of all types of athletes.
The company was founded on january 25, 1964, as blue ribbon sports, by bill bowerman and phil knight, and officially became nike, inc. The company s operating segments include north america. Total shortterm borrowings and longterm debt carrying amount sum of the carrying values as of the balance sheet date of all debt plus capital lease obligations. Nike cofounder phil knight was told he wouldnt make it. The report covers the companys structure, operation, swot analysis, product and service offerings and corporate actions, providing a 360 view of the company. The companys filing status is listed as active and its file number is 08739914. The company was founded by rudolf dassler on october 1, 1948 and is headquartered in herzogenaurach, germany. United by our relentless drive, we invent innovation platforms that forge new frontiers in sport and style. The company was formerly known as blue ribbon sports, inc. Among the companys products major categories include running, basketball, mens training, womens training, and sportswear and action sports. In the united states, nike products are sold through about 22,000 retail accounts.
A memoir by the creator of nike is a great business memoir. Nike inc nke quarterly income statement as of feb 29 2020. Ranks among the best business books and autobiographies ive ever read. Nike inc nke quarterly income statement as of feb 29. Founded as an importer of japanese shoes, nike, inc. After reading this book, the next day when i went to my gym, i noticed that majority were wearing a nike. In 1982, she married rob strasser, one of the men who helped build the company and who phil knights close crony until he resigned in 1987. Company profile for nike inc nke including business summary, key statistics, ratios, sector. Many books ive read about entrepreneurs follow a common, and i believe misleading, storyline. Price book a financial ratio used to compare a companys current market price to its book value. In the classroom or on the field, nike backpacks and bags are the perfect way to carry your gear. Read nikes mission statement and find information about. Nike has grown to be the worlds largest marketer of athletic footwear, holding a g lobal market share of approximately 37 percent. Warren buffett best book he read in 2016 business insider.
Stay organized with the latest styles and color combinations of mens backpacks and bags from nike. In recent years their running shoes have often been ranked among the top performance footwear in the market. The company acquired starter in 2004 and umbro, known as the manufacturers of the england national football teams kit, in 2008. Young, searching, fresh out of business school, phil knight borrowed fifty dollars from his father. Nike inc valuation comparisons company, sector, industry. Download 18,539 company profile design free vectors. This is a students project about an online campaign for nike inc. Book valueshare the per share value of a company based on its equity available to common shareholders for the trailing 12 months. Nike bags are built with multiple pockets that make it easy to stay organized and padded. The history of phil knight and the incredible men and women he brought into his company to make nike the firm which it is today. In this candid and riveting memoir, for the first time ever, nike found. But then, this gives the reader plenty of time to get to know the company through its numerous growing pains. Anyway, the book describes phils struggles and how he started out the company.
Select interests to personalize your profile and experience on gates notes. Swoosh is a great primer for students who want to be in sports management, marketing and sales and who can take their energy and youth to create a company like nike. Founded by bill bowerman and phil knight on january 25 1964, as blue ribbon sports, the company became officially nike, inc. Join facebook to connect with nike brand and others you may know. The company, founded in 1964 as blue ribbon sports, is still going strong even.
Nike was founded in 1964 and is based in beaverton, oregon. Price to earnings pe price to sales ps price to book value pbv components of financial statements revenues inventory property, plant and equipment goodwill and intangible assets. A more apt description seems to be a comparison with cofounder bill bowerman, whose coaching style at the university of. As of may 31, 2016, the company focused its nike brand product offerings in nine categories. Asics, ashikkusu is a japanese multinational corporation which produces footwear and sports equipment designed for a wide range of sports. Phil knights memoir of nike is a painfully honest account of his perilous and chaotic journey. The company s filing status is listed as involuntary revocation and its file number is 930584541. Five things we learned or didnt from nike cofounder phil. The only downside of the book is its copious detail running over 600 pages. Its safe to say nike s at the top of its game right now. A memoir by the creator of nike hardcover 26 april 2016. The previous financial analysis proves that nike is operating a healthy company in the industry even though their ratios may not always be above industry standards. Nke including business summary, industrysector information, number of employees, business summary, corporate governance, key executives and their. The story of the rise of nike as told by cofounder phil knight and ghost written by j.
The registered agent on file for this company is c t corporation system and is located at 101 federal street, boston, ma 02110. Search our database of over 100 million company and executive profiles. Bill gates named shoe dog one of his five favorite books of 2016 and called it. Additionally, the company markets products that are designed for. Its portfolio brands include the nike brand, jordan brand, hurley and converse. Company profile design, free company profile template. Moehringer of tender bar fame will have you harken back to a time when employment.
Find realtime nke nike inc stock quotes, company profile, news and forecasts from cnn business. What sort of marketing strategy has nike used to achieve and maintain this level of market dominance sure, the high profile celebrity endorsements probably play a role, but for the most part. View company leaders and background information for nike, inc. View nike inc stock profile overview, company profile includes total employees, company financial synopsis, address and web links.
The company takes its name from nike, the greek goddess of victory. In the summer of 2017, a debate raged in nike s headquarters in beaverton, ore. Choose from a variety of bags like backpacks, duffel bags, drawstring bags, totes and more to transport your shoes, clothing and accessories around in style. Nikes original youtube series, margot vs lily nike. Strategy and swot report, is a source of comprehensive company data and information. Interest coverage a measure of a companys ability to honor its interest payments.
Phil knights memoir shoe dog to be published by scribner on. It illustrates recommendations using a hypothetical pitch book of a model bank that has just set itself up for. Bill gates named shoe dog one of his five favorite books of 2016 and called. Shoe dog is a memoir by nike cofounder phil knight. Nike nearly dropped colin kaepernick before embracing him. Apr 26, 2016 shoe dog a memoir by the creator of nike in this candid and riveting memoir, for the first time ever, nike founder and board chairman phil knight shares the inside story of the companys early days as an intrepid startup and its evolution into one of the worlds most iconic, gamechanging, and profitable brands.
The book will likely be well written, but itll leave many readers lacking. Especially since ive gotten older and washed my hands of corporate america ive become a bit more jaded. Among the company s products major categories include running, basketball, mens training, womens training, and sportswear and action sports. Price book a financial ratio used to compare a company s current market price to its book value. Phil is a very wise, intelligent and competitive fellow who is also. Nike s brands include nike, jordan, and converse casual footwear. Nike s innovation team is made up expertsincluding chemists, biomechanists, physiologists, materials developers, coders, and even a planetary astrophysicist. Nikes innovation team is made up expertsincluding chemists, biomechanists, physiologists, materials developers, coders, and even a planetary astrophysicist. An honest tale of what it takes to succeed in business bill gates.